Here are some other ways that using technology in marketing can become your foe:
- Technology makes it easy to hide. When you have a web presence, an ezine, and use e-mail autoresponders to contact your customers, you may think there’s no reason to contact them in person. You may feel justified in not picking up the phone, attending a business event, or suggesting a lunch date if you think your technology is doing the job for you. But a web site or e-mail isn’t an equal substitute for a prospect hearing your voice or seeing your face. It’s pretty rare for someone to hire a professional without talking to him or her first, so if you put off the talking, you may also be putting off the hiring.
- Launching and maintaining an attractive and useful website, and achieving high search engine rankings for it, can be an expensive and time-consuming project. Unless you pay close attention to your budget, you can easily find yourself spending much more to land each client than you would ever pay using offline marketing methods. A high-traffic web site is a valuable resource for a business that can take advantage of a global presence or a large volume of new clients. But if your business is primarily local or you only need a few new clients each year, you may end up paying for a level of visibility you don’t really need.
Read more here: How to Leverage Current Web Technologies to Enhance Marketing Part 3
