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Debbie Ducic, founder of GutZy Women interviews two young Female Entrepreneurs, Tisha Casida of That’s Natural Marketing and Kimberly Schaub of  Thrive Lifestyles.

In this video, which is part 1 in a series of 4, Deb, Tisha & Kimberly talk about following their PASSION, how to grow a business by joining forces with others who bring in the skills sets and resources that complement each other and how to expand their customer base (especially in an economically challenged community) by learning how to leverage Web 2.0 marketing tools to increase their prospective client base.

This is a great video for young as well as seasoned women wanting to open up a business or a non-profit in order to follow their passion and how they can use technology to help them be successful.

If this message hits a nerve with you, or you would would like to inspire someone in YOUR LIFE who has a strong passion and they need support and encouragement to create an entity to life, feel free to pass this message along.

You can even copy the domain name (url) or the “embed code” off of the YouTube website and put it on YOUR BLOG or WEBSITE!

Here’s where you’ll find it:
http://www.youtube.com/gutzywoman

Come back for # 2 in the series!

Techno Granny & GutZy Woman Use RSS Feeds! [ 47:52 ] Play Now | Play in Popup | Download (164)

RSS Feed Sounds Like a Name for a Company that Sells Feed for Livestock.

Web 2.0 lingo just keeps getting weirder. What the heck is RSS, now? No wonder the “common folk” roll their eyes, cross their arms and look at
“web savvy” folk like they’re from another planet! The “techies” try to convince
everybody that each new internet communication capability is a MUST HAVE
in order to compete for eyeballs and dollars.

Naturally, the more that’s bombarding us, the more we curl into the
“rolly polly bug” position in order to protect ourselves from the stress
of being overwhelmed or made to look stupid. I totally understand!
My family worries about me when Im curled up in the fetal position
in my bed after a long night spent in front of my computer.

But here’s the deal: When we perceive something as difficult, we put up
barriers to understanding…especially if NEW WORDS or names we’re
not familiar with are involved. For example…I remember when FAX machines
first came out. What the heck was it and how in the world did it work?

One thing for sure is that it changed the way we did business. It made
commerce, legalities and communication faster and easier to conduct across
space and time like no other. Now, they’re practically extinct because of
internet technology. And if you thought faxing was easy and fast, wait
’til you see what RSS FEED technology can do!

Even the name itself conveys the fact that RSS can SIMPLIFY your life!
It stands for “Really Simple Syndication” and once you see what it can
do for YOU, you’ll be extremely motivated to add it to your online strategy!

Just listen to Joanne Quinn-Smith , AKA  Techno Granny, and Debbie
Ducic, AKA GutZy Woman as they discuss what RSS is, how you use it
and what the benefits are.  If you don’t “unroll” and open up to it and then
implement it, you’re CRAZY!

Just listen to the “podcast”  below by clicking on the green square to start
the recording, sit back and hear these two these “babyboomers”  get excited
about the possibilities! If you listen well, YOU can’t help from be excited too!

If you’re not, then be prepared to “roll into oblivion”!

Statistics indicate that women account for a larger amount of consumer spending as compared to their male counterparts. This isn’t exactly surprising if you consider that it’s just an inherent tendency from the real world carried over into the virtual world. In fact, shopping for women is more than retail therapy.

Who’s spending the big bucks?

According to a recent survey, women in the US and the UK spend larger amounts of money online as compared to men and this is not only demonstrative of their shopping impulses but also proves that the Internet is no longer a “man-thing”. More women are beginning to surf the net and are fully utilizing the modernistic benefits that it brings with it.

Statistics reveal that the average bill for women who shop online is approximately $900. While in the case of male online shoppers this figure stays at $850. For women, the inclination to shop online is far greater than men. This has proven to be a powerful driving force and has greatly influenced the sales growth on the Internet.

Another report reveals that, women aged 55 years and over, are in fact the biggest spenders on the Internet. This can perhaps be attributed to the fact that women who fall under this age group have more disposable incomes and they also may have more time to surf the Internet. This habit has almost translated itself into a hobby; wherein the online woman shopper browses for cheap deals and bargains while saving herself the time and effort of driving to an actual store.

In fact, among affluent women, the Internet serves as an indispensable and convenient platform to shop online. With a diverse range of products and services available and a convenient way to buy them, older women lead the race of Internet shoppers and perhaps will continue to do so.

Viewing it from yet another perspective, women are the primary shoppers when it comes to buying groceries and other commodities for the household and for the kids. The compulsive and impulsive behavioral pattern was perhaps intended by nature and when it comes to decision making (especially while shopping), women perhaps have a heightened success ratio as compared to men.

The ‘shop till you drop’ attitude

Customarily, it was the man who earned and the woman who spent. With the internet and the women’s movement, shopping is still a woman’s job, albeit on a more modernized and virtual platform.

Online shopping is fun and can get truly addictive as consumers are exposed to a whole lot of paraphernalia from all over the globe. Women either indulge in impulsive shopping or shop to satiate their needs and it works like magic to lift their spirits every time. 

To read the rest of this article click here:

 What is Internet Marketing?

Internet marketing includes all strategies that are used to increase visitors to your website or as is the norm these days, your multiple websites, with the ULTIMATE goal being to convert these website visitors into LIFETIME Customers, Clients, Donors, Members or Associates.

Objectives of Internet Marketing

Internet Marketing is essentially used to achieve the following objectives:

1. Convey your company’s message about you, your products and your services
2. Build your corporate identity
3. Disseminate your marketing information
4. Conduct research as to your demographics of existing as well as prospective customers
5. Offer a 24/7, live source of your information
6. Publicize latest innovations, exciting events and up-to-date news
7. Sell your products, services or programs over the Internet

One of the biggest benefits that internet marketing offers businesses is the potential to reach out to prospective customers across the globe for a fraction of what it would cost using traditional marketing strategies.

Cost of Internet Marketing Strategies v/s Traditional Marketing Strategies

 Traditional marketing strategies involved spending huge amounts of time and advertising dollars to hire agencies and production crews to create marketing campaigns for different media including magazines, newspapers, television and radio.

To engage in internet marketing, all you need is a website that communicates your message and keeps existing as well as potential clients informed about the products or services offered by your company. Blogs, Podcasts,Videos, e-mail marketing and online promotions form the components of internet marketing, all of which require a negligible amount of set-up time and capital investment if you start out simply.

Effectiveness of Internet Marketing Strategies v/s Traditional Marketing StrategiesStatistics reveal that when you advertise in magazines, only a small percentage of readers actually care about your message and an even smaller percentage will be prospective buyers. The statistics for television and radio are just as dismal; viewers cared even less for the messages conveyed during repeat ads and tended to switch channels or change stations during ad breaks.Using traditional marketing techniques, you paid a fortune to attract maximum eyeballs. Unfortunately, only a miniscule percentage of those were converted into actual sales. There was no way to target only pertinent readers or viewers.

Implementing correct techniques in internet marketing allows you to attract target traffic to your website, most of who could be converted into revenue and will end up being loyal customers. Some of the internet marketing strategies that can boost target traffic to your website include search engine optimization, article marketing, reciprocal linking, social networking and blogging.

Gauging effectiveness of Internet Marketing v/s Traditional Marketing StrategiesWith traditional marketing methods there was no way of measuring the actual effectiveness of your efforts; there was no way of determining how many viewers and readers were actually influenced by your ad bought your product as a direct result.With internet marketing, the very nature of the internet makes it possible for marketers to receive quantitative feedback on the efficacy of the marketing campaign. You can put systems in place that tell you whether or not your marketing campaign is achieving the target objective.

Internet marketing is rapidly becoming an increasingly strategic part of every company’s marketing mix. Every business, whether it is a traditional brick and stone business, an online business or a ‘bricks and clicks’ combination of both can benefit tremendously from internet marketing.