I am an Omnivore. What are you?
You can find out by taking a survey on the PEW Internet & American Life Project website. You probably already have a good feel for what kind of “techie” you are (or not), but you can see where you fit in with other Americans AND for those of you who are in “the business” you’ll find it valuable as well. Obviously, I’m fascinated enough to write about it. Apparently I belong to only 8% of the American public who are deep users of Web 2.0 applications and mobile applications they’ve lovingly named “Omnivores”.
Omnivores are a subset of people who fall into the “Elite Tech Users” categorywhich make up 31% of American adults. We are the most active participantsin the information society, consuming information goods and services ata high rate and using them as a platform for participation and self expression.We have a deep and varied tech appetite, which is why we are called the Omnivores. Most Omnivores are in their twenties (Where did I get lost?:) and nearly all have high-speed connections available at home or work. We are highly engaged with video online and digital content. Between blogging, maintaining our Web pages, remixing digital content, or posting our creations to our websites, we are creative participants in cyberspace.
PEW divides Americans up into three main categories, as well as 10 subset groups and I’m sure you’re dying to know which group you belong to! Be sure to take the survey to find out, but in the meantime… Here’s the breakout according to the report written by John B Horrigan, Director of research for the PEW Internet & American Life Project, based on data from telephone interviews conducted by Princeton Survey Research Associates International between February 15 to April 6, 2006, among a sample of 4,001 adults, 18 and older.
· Elite Tech Users (31% of American adults)
· Middle-of-the-road Tech Users (20%)
· Few Tech Assets (49%)
Go take the survey, then come back tomorrow for some fascinating highlights and conclusions of this study.
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