A Nonprofit Beginner’s Guide to Facebook - Part 3
Promote your events.
Facebook is a great place to promote your organization’s events. Simply create the event, add pictures, and invite your contacts to join. In addition to groups, you can post details of events in your profile so people can RSVP. You also have the option to leave the event open to people in your network or open for everyone.
Promote your blog or newsletter.
Facebook also helps you to promote your blog or newsletter. This feature allows you to share information beyond what’s in your profile in two ways. You can either post a note on your page or import your external blog. It is a nice way to communicate with your constituents and update them on your organization.
You can also integrate an RSS feed into your blog with notes. When you post it, the note is displayed in your profile and every one of your “friends” is notified and other members can add
comments.
Keep in touch with your members.
Facebook has a feature called “News Feed” that allows you to see all kinds of activity within your network. It’s very similar to an RSS feed, in that when you log in to Facebook you mmediately receive an update of all of the actions your contacts have taken. And if someone posted a new photo album or RSVP’d to an event, you’ll be notified right away.
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