Er4CjEOzL4g&hl=en
Debbie Ducic www.gutzywomen.com and Frank Klein, www.relativity.com continue their discussion about ways nonprofits can leverage the amazing capabilities of the internet and Web 2.0 to open up new opportunities for expanding their donor and volunteer base.
The most popular and most accepted way in the nonprofit industry is through email communication.
Debbie and Frank caution non-profit management to follow CANN Spam Laws. Using double optins with autoresponders is one way to automate effectively and ethically.
However, because funding and donation money is shrinking, it’s important for nonprofits to get a bit more creative, like using video testimonials in their online marketing strategies.
Watch this video to get more tips and tactics targeted to non-profits.
