How to Massively Increase the Power of Giveaways by Creating Awesome Alliances to Build Your List & Credibility
Free Giveaways or Bonus Gifts (”ethical bribes”, as Alex Mandossian would call them) are almost a necessity these days for anyone looking to increase the number of people (prospective customers, donors, customers, clients) to opt in to their lists.
Everyone likes getting stuff for free if they perceive some value in it. Free is such a powerful force in innovation, especially online.
One innovation that sprung from the idea of individual “gifts” is “giveaway events” and they have now taken the internet by storm.
What is a Giveaway Event?
When several to hundreds of people or entities contribute products or services as free gifts for other people who visit a website that might be promoting a product launch, a new service, a particular promotion, then it’s considered a giveaway event.
For people to receive each giveaway item, they must subscribe to the contributor’s mailing list. Done correctly and depending on the quality or perceived value of the gifts they offer, the contributors can build their lists exponentially in a much faster period of time than if they were to do it on their own.
That’s why Giveaway Events are such a GREAT idea for those just starting out!
Although giveaway events greatly benefit “newbies”, ANYONE can benefit from them, all the way up to multibillion dollar corporations or international non-profits.
Each contributor agrees to send traffic to the event website site so every contributor benefits from the mailing list of each other contributors (also known as Joint Venture Partners or JV Partners). The gifts you give can either be your own product or service or it can be a gift you own the rights to give away for free.
The event organizers send you instructions and promotion materials such as sample email messages, endorsement letters and sponsored ads to use in endorsing this give away event to your subscribers who are already subscribed to your mailing list. Again, if your list is small, you can always team up with a colleague or a mastermind group of people you like and trust and present a united front…VERY POWERFUL!
That’s exactly what I did when I received an email from Chet Holmes International informing me of their MASSIVE Giveaway Event that kicks off TOMORROW, June 4th
After experiencing first-hand the power of their big event last year, I knew I’d be crazy not to take part once again. As I thought about whom I could partner with, it occurred to me that this event would tie in nicely with my 2008 goal of raising the visibility of women, their businesses, products, services or causes on the Internet.
So I put out a call for women who were interested in joining me and it’s an AMAZING group of women from all over the world who are movers and shakers who have INCREDIBLE gifts to give!
We’re calling it the GutZy Women International Mastermind Alliance and we invite you to take part in this EVE-olution by checking out the Event website. It will fill you in on all the details.
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