NonProfit Fundraising & “Cause Marketing” the GutZy Way! Video Part 3
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GutZyWomen.com founder Debbie Ducic and RelativityCorp.com Vice President, Frank Klein, offer NEW CREATIVE ideas for non-profit fundraising and marketing using Web 2.0 tools and strategies not available until recently.
This is the third video in the series that looks at how traditional ways of fundraising can be taken a step further by adding e-mail campaigns and video’s of non-profit program recipients giving testimonials about how the programs helped them.
Debbie and Frank go on to give specific ideas of how marketing can be enhanced and prospective donor bases expanded through the use of Web 2.0 marketing. Social media, blogs, video, audio, teleseminars are all discussed as new, creative ways to expand the message and increase the dollars nonprofits need to keep going in the retracted economy.
As grants become fewer and more competitive, non-profit entities will have no choice but to open up to new, more creative ways to get their funding. Some are nervous about doing things differently. Many don’t understand how to make the change and fear what they don’t know…especially when there are board members and previous funders to answer to.
That’s why businesses like GutZy Women and Relativity exist…to help nonprofit and business leaders learn about and understand new technologies, marketing strategies and navigation of new capabilities.
Gently and supportively walking YOU and your organization through the maze of options and consequences is why GutZy Women exists. To find out more CLICK HERE!
