Relativity Syndication CO-OP Economic Relief Package

Last October I became a Beta tester for Relativity’s syndication co-op which leverages the capabilities of Web 2.0 and social media to exponentially increase visitors  to my websites as well as blast out my content to the online world.I have been amazed by the results and have personally offered this system to those I felt had the kind of content that was top quality. And even though It was well worth the initial investment, most of the people I approached just couldn’t afford it right now.

Check out the article on my GutZy Women Website to discover what I’m talking about in detail.If you decide you want to hop aboard this fast moving train, and you qualify, please notify me once you submit your paid application.

Feel free to ask me or David questions (but please ONLY after you have read the offer and watched the video).

This syndication program so fits with GutZy Women’s mission to educate and support women (and Enlightened Men) in getting their messages out into the world and increasing their presence online! But I’m afraid the spots will fill up quicklybecause the money barrier has been removed for a short time.

This is NOT for everybody, but if your online content is GREAT, you owe it to yourself to get in!

Here’s Relativity’s RELIEF MESSAGE:

One of the things we talked about previously is condensing your message as a nonprofit organization down to the very basics.

Here are some examples to illustrate how organizations have distilled their core values to a single word or phrase:  

The Red Cross (www.redcross.org) provides disaster relief.  

Good News Jail & Prison Ministry (www.goodnewsjail.org) provides chaplains worldwide.  

The American Bible Society uses its www.ForMinistry.com website to equip the church online for ministry.  

These organizations have worked diligently on their single core value in order to capture mind share of their potential donors. Therefore, if a disaster hits, we all know the Red Cross will be there to help because the Red Cross has done an excellent job of securing that mind share in all of us. The Red Cross has done this mostly by doing good work, not marketing alone. Remember, effective branding equals content plus marketing.  

As you can see, having an effective brand strategy, this ensures that positioning statements in your marketing are in harmony with the content found on your site, will help your organization build mind share and cut through the Internet clutter that promises only to get more massive.  

Your goal should be to capture mind share and make your nonprofit a household name. How are you going to do this? What steps would you take to ensure a positive result?  

Imagine for a moment that you are running your organization for public office, say President of the United States.

How would you determine your message?

Read the whole article here:

Your organization’s brand personality is made up of those qualities that express who you are and what you do.

To brand your nonprofit on the Internet effectively, you must first focus on communicating three primary attributes of your organization:

1. Brand personality
2. Brand attributes
3. Core value

These three qualities make up what is called the Brand Triangle, and your organization must understand the importance of these interconnected components if you are to be successful in getting your message across in an increasingly cluttered world.  

Your organization’s brand personality is made up of those qualities that express who you are and what you do.  To develop a successful brand, you must attract people using messaging (marketing) that is in tune with the manner in which they already identify with you and your mission.

Once you have been successful in attracting people to your site, your content must confirm your marketing or there will be a disconnect. When that happens, you will lose potential friends perhaps forever.  

It then becomes self evident that branding = marketing + content.  

How do You Make that happen? 

For example, the elements that might describe your brand “personality” could be: faith based, educational in emphasis and global in scope.

As you firm up your position on the Web and increase your level of conversation with your visitors you will begin to integrate these personality traits into everything you say in your email campaigns, newsletters, year end reports, and as you talk and share with your growing list of volunteers who are now beginning to support your cause online.

Your nonprofit’s brand attributes are the values your nonprofit puts out there, and the primary benefits/features your organization provides. For example, your “attributes” may be: saving and/or changing lives, providing a place for the expression of art and culture, bringing health to those in need, providing educational materials, etc.

As you brand your nonprofit on the Internet, it is critical that you stay within these “attribute” categories. Not to do so will confuse people and dilute your message.

Many organizations produce lengthy lists of core values. And there is not worth wrong with it. However, to brand your organization successfully on the Internet…

I would encourage you to think through the single thing you promise to deliver.  

Your core value is the basis of your positioning strategy that will permeate your marketing tactics and help you capture mind share of potential visitors.  

Here are some examples to illustrate how organizations have distilled their core values to a single word or phrase: CLICK HERE to read the the rest of this article in full.