PEW Internet Statistics Add Up to Opportunity for GutZy Women!

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As of July 1, 2006, males outnumbered females through age 41. Starting at 42, women outnumbered men. At 85 and older, there were more than twice as many women as men.

$61,081 is the median earnings of women working in computer and mathematical jobs, the highest for women among the 22 major occupational groups.

5.6 million was the Number of stay-at-home mothers nationwide in 2006, up from 4.6 million a decade earlier.

84% is the proportion of women with computers in the home in 2003 who made use of that computer, 2 percentage points higher than the corresponding proportion for men. This reverses the computer use gender gap exhibited during the 1980s and 1990s.

American internet users have embraced online shopping because they say it’s convenient and a time-saver.

Two-thirds (66%) of online Americans say they have purchased a product online, such as a book, toy, music, or clothing. Attitudes and perceptions play a key role in whether online users choose to purchase products online… 

**78% of internet users either agree (53%) or agree strongly (25%) with the proposition that shopping online is convenient for them.          

**68% of internet users either agree (47%) or agree strongly (21%) with the notion that online shopping saves them time.

At the same time, most online Americans have high levels of concern about sending personal or credit card information over the internet.

While the number of e-shoppers continues to grow, there is still widespread concern in the internet population about the safety of financial and personal data online.

Read this article in its’ entirety with more interesting statistics here:

Is the Web still a windfall for Non-profits? – Part 2

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Personal Fundraising  Campaigns   

As  older  baby  boomer  board  members  get  more  and  more  disconnected  from  technology  it  is  important  to  explore  the  possibilities,  through  blogs  and  wikis,  of  how  nonprofits  can  use  social  media  to  support  their  work  and  help  disseminate  their  messages.   

Most  nonprofits  need  to  explore  all  the  facets  of  the  existing  Web  2.0  tools  in  order  to  use  and  adopt  them  for  raising  funds.  Recently  many  proactive  nonprofits  have  been  tinkering  with  how  to  mix  social  media  with  fundraising,  as  well  as  experimenting  with  personal  fundraising.   

I  read  about  a  woman  whom  less  than  a  year  ago,  launched  a  personal  fundraising  campaign  on  her  blog  using  a  Web  2.0  fundraising  tool  called  ¡°ChipIn  to  send  a  young  Cambodian woman  to  college  through  a  program  sponsored  by  a  nonprofit  called  the  Sharing  Foundation.  The  woman  was  able  to  raise  eight  hundred  dollars  for  a  year’s  tuition  and  on  campus  living  expenses,  in  less  than  two  weeks!   

Several  weeks  later,  she  experimented  with  an  organizational  approach  to  group  fundraising  working  with  a  team  of  twenty  Sharing  Foundation  board  members  and  volunteers  to  raise  $100,000  via a blog,  using  a  Charity  Badge.  She  was  successful.  It  was  quite  an  accomplishment,  given  that  the  organization  had  an  operating  budget  of  less  than  $400,000.    

Read the Conclusion of the article here:

 

Join us at “The GutZy Business of Women Creating” Special Event!

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Join the International Movement for Women in the Arts!

Do you just want the short and sweet version?

In conjunction with SWAN Day and Women’s History Month, GutZy Women LLC, Dream Teller Video and The Sports Garden are PROUD to PRESENT :

“The GutZy Business of Women Creating” … a very special workshop, expo and celebration happening on Saturday, April 5, 2008.  Learn valuable information, enjoy lunch, support women artists, be entertained, display your wares, discover new resources, laugh, chat, have FUN!

10:00 AM – 4:00 PM

The Sports Garden Complex, 605 N. Pueblo Blvd., Pueblo, Colorado, 81003.

PLUS…Take notice of “The GRAND FINALE”….

Especially designed for your Friends, Family and Fans:

From 4:00 PM – 6:00 PM the event turns into a FREE OPEN HOUSE with entertainment, refreshments and munchies…open to ANYONE wanting to network, support, encourage or get to know our female artists creating in all sorts of different mediums. We’re talking Visual arts, Theater arts, Language arts, Musical arts, WHATEVER!

What’s in it for YOU?

Well, do you want to reap the rewards of your talents, gifts & abilities???

From morning to afternoon, women artists of ALL DISCIPLINES can learn how to:


  • Make more money selling their creations or services.

  • Get more exposure using traditional as well as new Internet marketing and multi-media strategies and techniques.

  • travel less, work less, spend less while marketing their art forms.

  • Meet, get to know, and team up with other female artists who have had successes themselves.

  • Gain more support and encouragement as a result of joining forces with other national and international organizations that support women in the arts.

If you’re an artist…you LOVE creating your ART…you are PASSIONATE about it and more often than not, you have mixed feelings about making a living from it.

That’s OK…maybe you just want to make a difference in the world by getting your creations out into the world and it’s NOT about the money. Maybe it’s more about how can you get more people to see it, hear it or experience it and then recognize, admire and promote your talent or gifts.

Maybe you feel your art has the potential to heal, enliven, enrich, or positively affect other people’s lives and selling it or promoting it feels uncomfortable, cheapens it or is in opposition to the reasons you do it. If you are a typical right brained person, marketing your art is really the LAST thing you want to do. Yet it’s probably better than being forced to take a job you HATE just in order to survive.

Maybe you have a career, job or some other business, but you wish you could quit and do what you REALLY LOVE, are passionate about, or feel is your REAL PURPOSE in life, instead. If so….what do you stand to lose by attending this one of a kind, never before offered event in Pueblo Colorado? TIME? MONEY? UNCERTAINTY? GUILT? POVERTY STATUS? (just kidding:)

Open up to the UNIVERSE and the infinite FIELD of POSSIBILITIES. This is a UNIQUE opportunity and may never be offered again.

Your tiny investment will come back to you EXPONENTIALLY when you take responsibility for opening up your gifts, talents, beauty, creations, messages out into the world…with LOTS of support from your friends, colleagues, peers, teachers, clients, providers and mentors.

JOIN US in this NEW and EXCITING international movement…right here in your back yard!

CLICK on the LINK below to get the DETAILS & REGISTER NOW…Less than 4 weeks to SHOWTIME!

http://www.gutzywoman.com/SWANintro.html

 

How Much Money do Women Spend on the Internet?

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Statistics indicate that women account for a larger amount of consumer spending as compared to their male counterparts. This isn’t exactly surprising if you consider that it’s just an inherent tendency from the real world carried over into the virtual world. In fact, shopping for women is more than retail therapy.

Who’s spending the big bucks?

According to a recent survey, women in the US and the UK spend larger amounts of money online as compared to men and this is not only demonstrative of their shopping impulses but also proves that the Internet is no longer a “man-thing”. More women are beginning to surf the net and are fully utilizing the modernistic benefits that it brings with it.

Statistics reveal that the average bill for women who shop online is approximately $900. While in the case of male online shoppers this figure stays at $850. For women, the inclination to shop online is far greater than men. This has proven to be a powerful driving force and has greatly influenced the sales growth on the Internet.

Another report reveals that, women aged 55 years and over, are in fact the biggest spenders on the Internet. This can perhaps be attributed to the fact that women who fall under this age group have more disposable incomes and they also may have more time to surf the Internet. This habit has almost translated itself into a hobby; wherein the online woman shopper browses for cheap deals and bargains while saving herself the time and effort of driving to an actual store.

In fact, among affluent women, the Internet serves as an indispensable and convenient platform to shop online. With a diverse range of products and services available and a convenient way to buy them, older women lead the race of Internet shoppers and perhaps will continue to do so.

Viewing it from yet another perspective, women are the primary shoppers when it comes to buying groceries and other commodities for the household and for the kids. The compulsive and impulsive behavioral pattern was perhaps intended by nature and when it comes to decision making (especially while shopping), women perhaps have a heightened success ratio as compared to men.

The ’shop till you drop’ attitude

Customarily, it was the man who earned and the woman who spent. With the internet and the women’s movement, shopping is still a woman’s job, albeit on a more modernized and virtual platform.

Online shopping is fun and can get truly addictive as consumers are exposed to a whole lot of paraphernalia from all over the globe. Women either indulge in impulsive shopping or shop to satiate their needs and it works like magic to lift their spirits every time. 

To read the rest of this article click here:

How to Write a Sales Page

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Once you have a product ready to sell online, you have to create the words and drive the traffic to make it happen. But, before you start marketing, you’ll need a sales page. Your sales page—even more than your product—will determine your success.

 

A great sales page with a mediocre product will far outsell a poor sales page with an excellent product.

Writing a sales page, then, is one of the most important steps of the process. It’s not hard but will take good planning and a lot of thought. Your sales page will not only need to grab your potential customer’s attention, it will have to make an honest case for your product and invite the reader to buy.

Most professional Internet marketers would agree that your headline is the most important part of your sales page.

Benefits sell, features tell. You’ll have to dig through your product and find a single, compelling benefit. Remember, you’re trying to find that one emotional benefit that will appeal to the buyer you’re trying to reach as quickly as possible.

Many newcomers make the mistake of trying to appeal to every visitor that comes to their site. If you try to appeal to everyone, you’ll end up with a vague, hype filled headline. You don’t need dramatic and worn out adjectives to create an effective headline.

Compare these examples: “Stop smoking in 30 days” versus “Throw your cigarettes out the window and kiss them goodbye forever”. The shorter, former, example does the job quickly without the hype.

Finally, frame your headline in quotes. Research has shown that putting a headline in quotes enhances credibility. Although this may not be as legitimate today, it’s become a standard convention. Not using it might make your headline seem like it’s missing something.

Once you’ve grabbed the reader’s attention with your headline, you now have one goal—to get the reader to buy.

Three more components of a great sales page can be read in whole here.

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