OK all you grassroots organizers, non-profit fundraisers and do-gooders out there. This article is about the power of the internet to save a person’s life that YOU can take part in or use as a template for creating and implementing your own drives, fundraisers or movements.

If you have a list or post in a blog, then this article might even spur you on to spread the word to help the cause or if you’re the type they’re looking for, you may even decide to save a life!

This is exactly why so many of us get so JAZZED about new technology, web 2.0 and the Internet.

We talk about how we use the Internet to start and grow our businesses in order to create more freedom and abundance, which is GREAT, but with all of the crazy things going on in the world, we can use it to do great things to help man(woman)kind in our life struggles as well.

“Petey Needs a Wheelchair Van” is an Example

I previously wrote of an example of one of my fellow competitiors in the Next Internet Millionaire, who is an aide for a young man by the name of Petey. Petey has an incurable debilitating disease and in order to help him lead as normal a life as possible with the time he has left, Jason Marshall put together a giveaway campaign to raise money to buy  a wheelchair accessible van.

While they didn’t reach their goal of $15,000.00, they did raise $6,000.00, which not only puts them closer to the possibilities and may open up new opportunities, but it also helped those of us who who donated recieve some valuable information products, softwares, books, courses, etc. for much less money than we would have had to pay if we bought them at retail…Obviously you can see the WIN WIN!

By the way, you HAVE to go see the Google graphic Petey created for a contest…Those of you who can relate to handicap life will LOVE it!  

When you Ask for More than Money

Well, this new grassroots effort takes this same sort of idea to another level. This time the disease doesn’t have to be fatal and by either contributing our time, our connections or our bone morrow, we get a chance to save a life of a darling 26 year old Asian American woman and more!

Michelle Maykin dedicated herself to helping others by creating Project Michelle, an online/offline campaign focused on recruiting people to become potential bone marrow donors for others like her who  have leukemia, so this drive reaches even further. Apparently, there is a major shortage of Asians registered as potential donors, which is a problem because they are the most likely prospects for donors that match others of Asian background.
 

My point is that this campaign can be used as an incredible template for using our skills and creativity to put together grassroots movements of as many people and entities as possible to provide for the needs of others less fortunate in our communities by leveraging the capabilities of viral marketing, blogging, email marketing and the Internet.

What makes this drive unique is that its purpose is not to raise money, but bone morrow donors. Think about the logistisical challenges, especially online, which, to the more traditional thinking person, might stop them before they start in putting something like this together.

So I invite you to study how this grass roots campaign is put together and how are successfully getting the word out, gaining volunteers and how they handle the logistics of creating drives in 5 major cities, as well as dedicated centers outside of those cities, that are tied in with the National Morrow Donor Program. 

Read the rest of the article here:
 

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GutZyWomen.com founder Debbie Ducic and RelativityCorp.com Vice President, Frank Klein, offer NEW CREATIVE ideas for non-profit fundraising and marketing using Web 2.0 tools and strategies not available until recently.

This is the third video in the series that looks at how traditional ways of fundraising can be taken a step further by adding e-mail campaigns and video’s of non-profit program recipients giving testimonials about how the programs helped them.

Debbie and Frank go on to give specific ideas of how marketing can be enhanced and prospective donor bases expanded through the use of Web 2.0 marketing. Social media, blogs, video, audio, teleseminars are all discussed as new, creative ways to expand the message and increase the dollars nonprofits need to keep going in the retracted economy.

As grants become fewer and more competitive, non-profit entities will have no choice but to open up to new, more creative ways to get their funding. Some are nervous about doing things differently. Many don’t understand how to make the change and fear what they don’t know…especially when there are board members and previous funders to answer to.

That’s why businesses like GutZy Women and Relativity exist…to help nonprofit and business leaders learn about and understand new technologies, marketing strategies and navigation of new capabilities.  

Gently and supportively walking YOU and your organization through the maze of options and consequences is why GutZy Women exists. To find out more CLICK HERE!

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If you are involved in any way with fundraising or Non-profit programs or just plain wanting to help people in dire need…listen up!

If you are a business owner or make an income from the internet, this message is of benefit to you too.

If you’ve visited my blog lately, you’ve probably noticed that I’m on a mission to get the word out about “cause marketing”as well as non-traditional multi media internet marketing and social networking for non-profits.

Many of my very dear friends are involved in non-profits, either as fundraisers, grant writers, board members, managers or presidents and I hear from them regularly about how hard it is these days to raise enough money just to stay in business.

It breaks my heart to hear stories of those who are in great need falling through the cracks in the system because there’s just not enough money to go around.

But some people, like my friend and co-competitor in the Next Internet Millionaire competition, Jason Marshall, got creative! Check it out now if you don’t have time to read this e-mail in full:

http://Petey.HearTheirStories.com

If you followed the show, Jason was the Christian fellow from Florida who loved pulling magic tricks and was a one-on-one aide to Petey, a 12 year old boy who suffers from a fatal disease called Duchenne Muscular Dystrophy. Over the years, it has gotten harder and harder for Jason to help him get around.  So he figured out a way to get him a power chair!

You’ve got to see the smile on Petey’s face as he’s riding in his hot new wheels. Jason caught him on video…you’ve got to take a look because it will put a smile on your face as well. But Jason soon realized that getting the new wheelchair into a vehicle to take him places was impossible.

After checking out the price of an Accessible Van, Jason got creative and put together this AMAZING plan for raising the funds for Petey’s van. And I PROUD to be a part of getting the word out!

I respectfully ask for YOUR HELP.

I am not only asking you to go to their website to donate to the cause (It’s a loving, touching story that I think you’ll appreciate), but for those of you who have wracked your brain for new ideas or ways to raise money for loved ones, friends, causes dear to your heart, this is one great idea that you or your non-profit could duplicate for a cause dear to your own heart!

Those of you who are business owners and not part of the nonprofit world, the interesting twist of this unique offer is that in return for a fairly small donation, you’ll recieve close to $2,000.00 of business building products and services from some extremely knowledgeable and qualified experts in their field.

So the way I see it? It’s a win Win, WIN! All the way around!

To watch the fun video of Petey popping bubble wrap with his new wheels and to read the entire article click here:

Or click this link to see what a great cause where you can become a part of the solution”

http://Petey.HearTheirStories.com