Quick notice here about the kickoff of “GutZyGrams” on Blog Talk Radio Wednesday May6th, 6PM EST, US

8am East coast Thursday Morn for my Ozzie friends

Call-in Number: (347) 215-6997

or click on  http://www.blogtalkradio.com/SingleAgain

 With host, my very good friend and colleague, Joanie Winberg, founder of the National Association of Divorce for Women and Children.

“Fresh Start After Divorce Community“

Are you going through a divorce or are you divorced?– Are you a widow or widower?– Becoming “Single Again” is an emotional roller coaster ride.– Join Joanie and her special guests from around the world each week sharing tips to support and encourage you during these transitional times in your life.– Maybe the tips will inspire you, make you laugh or just be the right thing you need to hear at this time in your life.

I’ll be introducing my newest short and sweet content: For women who demand the latest…QUICKLY!

Take a “GutZyGram” moment and discover:

• Unique Insights for Getting Seen & Heard over the crowd

• Effective New Tools for Creating & Attracting in the Virtual World

• Short & Sweet Videos for Building a Stellar Online Presence

Debbie Ducic, aka GutZy Woman has been involved with the internet since 1998, when she saw the potential for herself and other women to create income by working from home using a computer and internet technology. She also worked 30 plus years as an advocate for gender equality, entrepreneurism  and economic development for women. Those passions merged together when in 2008, GutZy Women LLC was born.

With a desire to create a truly global movement, Debbie took one step closer to her goal when she and her family picked up and moved to Australia in 2009. She is convinced the once male dominated internet marketing industry is now giving way to a much more balanced and woman friendly place thanks to social media and simplified software applications. As a result, Debbie’s on a mission to inspire, motivate and mentor women all over the world to use the internet and other communication technology to their benefit as long as it also benefits our people and our planet.

To learn more about Debbie or GutZy Women 

Free Giveaways or Bonus Gifts (”ethical bribes”, as Alex Mandossian would call them) are almost a necessity these days for anyone looking to increase the number of people (prospective customers, donors, customers, clients) to opt in to their lists.

Everyone likes getting stuff for free if they perceive some value in it. Free is such a powerful force in innovation, especially online.

One innovation that sprung from the idea of individual “gifts” is “giveaway events” and they have now taken the internet by storm.

What is a Giveaway Event?

When several to hundreds of people or entities contribute products or services as free gifts for other people who visit a website that might be promoting a product launch, a new service, a particular promotion, then it’s considered a giveaway event.  

For people to receive each giveaway item, they must subscribe to the contributor’s mailing list. Done correctly and depending on the quality or perceived value of the gifts they offer, the contributors can build their lists exponentially in a much faster period of time than if they were to do it on their own.

That’s why Giveaway Events are such a GREAT idea for those just starting out!

Although giveaway events greatly benefit “newbies”, ANYONE can benefit from them, all the way up to multibillion dollar corporations or international non-profits.

Each contributor agrees to send traffic to the event website site so every contributor benefits from the mailing list of each other contributors (also known as Joint Venture Partners or JV Partners). The gifts you give can either be your own product or service or it can be a gift you own the rights to give away for free.

The event organizers send you instructions and promotion materials such as sample email messages, endorsement letters and sponsored ads to use in endorsing this give away event to your subscribers who are already subscribed to your mailing list. Again, if your list is small, you can always team up with a colleague or a mastermind group of people you like and trust and present a united front…VERY POWERFUL!

That’s exactly what I did when I received an email from Chet Holmes International informing me of their MASSIVE Giveaway Event that kicks off TOMORROW, June 4th

After experiencing first-hand the power of their big event last year, I knew I’d be crazy not to take part once again. As I thought about whom I could partner with, it occurred to me that this event would tie in nicely with my 2008 goal of raising the visibility of women, their businesses, products, services or causes on the Internet.

So I put out a call for women who were interested in joining me and it’s an AMAZING group of women from all over the world who are movers and shakers who have INCREDIBLE gifts to give!

We’re calling it the GutZy Women International Mastermind Alliance and we invite you to take part in this EVE-olution by checking out the Event website. It will fill you in on all the details.

CLICK HERE to read the rest of the article & follow the rest of the story:

OK all you grassroots organizers, non-profit fundraisers and do-gooders out there. This article is about the power of the internet to save a person’s life that YOU can take part in or use as a template for creating and implementing your own drives, fundraisers or movements.

If you have a list or post in a blog, then this article might even spur you on to spread the word to help the cause or if you’re the type they’re looking for, you may even decide to save a life!

This is exactly why so many of us get so JAZZED about new technology, web 2.0 and the Internet.

We talk about how we use the Internet to start and grow our businesses in order to create more freedom and abundance, which is GREAT, but with all of the crazy things going on in the world, we can use it to do great things to help man(woman)kind in our life struggles as well.

“Petey Needs a Wheelchair Van” is an Example

I previously wrote of an example of one of my fellow competitiors in the Next Internet Millionaire, who is an aide for a young man by the name of Petey. Petey has an incurable debilitating disease and in order to help him lead as normal a life as possible with the time he has left, Jason Marshall put together a giveaway campaign to raise money to buy  a wheelchair accessible van.

While they didn’t reach their goal of $15,000.00, they did raise $6,000.00, which not only puts them closer to the possibilities and may open up new opportunities, but it also helped those of us who who donated recieve some valuable information products, softwares, books, courses, etc. for much less money than we would have had to pay if we bought them at retail…Obviously you can see the WIN WIN!

By the way, you HAVE to go see the Google graphic Petey created for a contest…Those of you who can relate to handicap life will LOVE it!  

When you Ask for More than Money

Well, this new grassroots effort takes this same sort of idea to another level. This time the disease doesn’t have to be fatal and by either contributing our time, our connections or our bone morrow, we get a chance to save a life of a darling 26 year old Asian American woman and more!

Michelle Maykin dedicated herself to helping others by creating Project Michelle, an online/offline campaign focused on recruiting people to become potential bone marrow donors for others like her who  have leukemia, so this drive reaches even further. Apparently, there is a major shortage of Asians registered as potential donors, which is a problem because they are the most likely prospects for donors that match others of Asian background.
 

My point is that this campaign can be used as an incredible template for using our skills and creativity to put together grassroots movements of as many people and entities as possible to provide for the needs of others less fortunate in our communities by leveraging the capabilities of viral marketing, blogging, email marketing and the Internet.

What makes this drive unique is that its purpose is not to raise money, but bone morrow donors. Think about the logistisical challenges, especially online, which, to the more traditional thinking person, might stop them before they start in putting something like this together.

So I invite you to study how this grass roots campaign is put together and how are successfully getting the word out, gaining volunteers and how they handle the logistics of creating drives in 5 major cities, as well as dedicated centers outside of those cities, that are tied in with the National Morrow Donor Program. 

Read the rest of the article here:
 

One of the things we talked about previously is condensing your message as a nonprofit organization down to the very basics.

Here are some examples to illustrate how organizations have distilled their core values to a single word or phrase:  

The Red Cross (www.redcross.org) provides disaster relief.  

Good News Jail & Prison Ministry (www.goodnewsjail.org) provides chaplains worldwide.  

The American Bible Society uses its www.ForMinistry.com website to equip the church online for ministry.  

These organizations have worked diligently on their single core value in order to capture mind share of their potential donors. Therefore, if a disaster hits, we all know the Red Cross will be there to help because the Red Cross has done an excellent job of securing that mind share in all of us. The Red Cross has done this mostly by doing good work, not marketing alone. Remember, effective branding equals content plus marketing.  

As you can see, having an effective brand strategy, this ensures that positioning statements in your marketing are in harmony with the content found on your site, will help your organization build mind share and cut through the Internet clutter that promises only to get more massive.  

Your goal should be to capture mind share and make your nonprofit a household name. How are you going to do this? What steps would you take to ensure a positive result?  

Imagine for a moment that you are running your organization for public office, say President of the United States.

How would you determine your message?

Read the whole article here:

Your organization’s brand personality is made up of those qualities that express who you are and what you do.

To brand your nonprofit on the Internet effectively, you must first focus on communicating three primary attributes of your organization:

1. Brand personality
2. Brand attributes
3. Core value

These three qualities make up what is called the Brand Triangle, and your organization must understand the importance of these interconnected components if you are to be successful in getting your message across in an increasingly cluttered world.  

Your organization’s brand personality is made up of those qualities that express who you are and what you do.  To develop a successful brand, you must attract people using messaging (marketing) that is in tune with the manner in which they already identify with you and your mission.

Once you have been successful in attracting people to your site, your content must confirm your marketing or there will be a disconnect. When that happens, you will lose potential friends perhaps forever.  

It then becomes self evident that branding = marketing + content.  

How do You Make that happen? 

For example, the elements that might describe your brand “personality” could be: faith based, educational in emphasis and global in scope.

As you firm up your position on the Web and increase your level of conversation with your visitors you will begin to integrate these personality traits into everything you say in your email campaigns, newsletters, year end reports, and as you talk and share with your growing list of volunteers who are now beginning to support your cause online.

Your nonprofit’s brand attributes are the values your nonprofit puts out there, and the primary benefits/features your organization provides. For example, your “attributes” may be: saving and/or changing lives, providing a place for the expression of art and culture, bringing health to those in need, providing educational materials, etc.

As you brand your nonprofit on the Internet, it is critical that you stay within these “attribute” categories. Not to do so will confuse people and dilute your message.

Many organizations produce lengthy lists of core values. And there is not worth wrong with it. However, to brand your organization successfully on the Internet…

I would encourage you to think through the single thing you promise to deliver.  

Your core value is the basis of your positioning strategy that will permeate your marketing tactics and help you capture mind share of potential visitors.  

Here are some examples to illustrate how organizations have distilled their core values to a single word or phrase: CLICK HERE to read the the rest of this article in full.