As of July 1, 2006, males outnumbered females through age 41. Starting at 42, women outnumbered men. At 85 and older, there were more than twice as many women as men.

$61,081 is the median earnings of women working in computer and mathematical jobs, the highest for women among the 22 major occupational groups.

5.6 million was the Number of stay-at-home mothers nationwide in 2006, up from 4.6 million a decade earlier.

84% is the proportion of women with computers in the home in 2003 who made use of that computer, 2 percentage points higher than the corresponding proportion for men. This reverses the computer use gender gap exhibited during the 1980s and 1990s.

American internet users have embraced online shopping because they say it’s convenient and a time-saver.

Two-thirds (66%) of online Americans say they have purchased a product online, such as a book, toy, music, or clothing. Attitudes and perceptions play a key role in whether online users choose to purchase products online… 

**78% of internet users either agree (53%) or agree strongly (25%) with the proposition that shopping online is convenient for them.          

**68% of internet users either agree (47%) or agree strongly (21%) with the notion that online shopping saves them time.

At the same time, most online Americans have high levels of concern about sending personal or credit card information over the internet.

While the number of e-shoppers continues to grow, there is still widespread concern in the internet population about the safety of financial and personal data online.

Read this article in its’ entirety with more interesting statistics here:

Your organization’s brand personality is made up of those qualities that express who you are and what you do.

To brand your nonprofit on the Internet effectively, you must first focus on communicating three primary attributes of your organization:

1. Brand personality
2. Brand attributes
3. Core value

These three qualities make up what is called the Brand Triangle, and your organization must understand the importance of these interconnected components if you are to be successful in getting your message across in an increasingly cluttered world.  

Your organization’s brand personality is made up of those qualities that express who you are and what you do.  To develop a successful brand, you must attract people using messaging (marketing) that is in tune with the manner in which they already identify with you and your mission.

Once you have been successful in attracting people to your site, your content must confirm your marketing or there will be a disconnect. When that happens, you will lose potential friends perhaps forever.  

It then becomes self evident that branding = marketing + content.  

How do You Make that happen? 

For example, the elements that might describe your brand “personality” could be: faith based, educational in emphasis and global in scope.

As you firm up your position on the Web and increase your level of conversation with your visitors you will begin to integrate these personality traits into everything you say in your email campaigns, newsletters, year end reports, and as you talk and share with your growing list of volunteers who are now beginning to support your cause online.

Your nonprofit’s brand attributes are the values your nonprofit puts out there, and the primary benefits/features your organization provides. For example, your “attributes” may be: saving and/or changing lives, providing a place for the expression of art and culture, bringing health to those in need, providing educational materials, etc.

As you brand your nonprofit on the Internet, it is critical that you stay within these “attribute” categories. Not to do so will confuse people and dilute your message.

Many organizations produce lengthy lists of core values. And there is not worth wrong with it. However, to brand your organization successfully on the Internet…

I would encourage you to think through the single thing you promise to deliver.  

Your core value is the basis of your positioning strategy that will permeate your marketing tactics and help you capture mind share of potential visitors.  

Here are some examples to illustrate how organizations have distilled their core values to a single word or phrase: CLICK HERE to read the the rest of this article in full.

bL1h6AkXaHM

Kay Singleton of Alpine Artist shares her advice, tips and strategies that have proven successful for her with Debbie Ducic, founder of GutZy Women in this second interview video in a series of 3.

Kay, like many other artists who are dedicated to their passion, wanted to find other avenues to sell her work, so decided many years ago that a website would be that avenue. http

www.AlpineArtist.com

She knew that was just the beginning of her efforts online so she studied how to optimize it for the search engines, added a blog, sends out a regular eNewletter, and just recently has added her art to a few international art websites that sell the works of artists all over the world.

Watch this video to discover what those sites are AND what the surprising bonus is from taking that action!

Artists of all types can benefit from this valuable discussion between two GutZy Women who understand the power of the internet to grow their businesses which also happen to be their passions!

LEARN MORE HERE:

Statistics indicate that women account for a larger amount of consumer spending as compared to their male counterparts. This isn’t exactly surprising if you consider that it’s just an inherent tendency from the real world carried over into the virtual world. In fact, shopping for women is more than retail therapy.

Who’s spending the big bucks?

According to a recent survey, women in the US and the UK spend larger amounts of money online as compared to men and this is not only demonstrative of their shopping impulses but also proves that the Internet is no longer a “man-thing”. More women are beginning to surf the net and are fully utilizing the modernistic benefits that it brings with it.

Statistics reveal that the average bill for women who shop online is approximately $900. While in the case of male online shoppers this figure stays at $850. For women, the inclination to shop online is far greater than men. This has proven to be a powerful driving force and has greatly influenced the sales growth on the Internet.

Another report reveals that, women aged 55 years and over, are in fact the biggest spenders on the Internet. This can perhaps be attributed to the fact that women who fall under this age group have more disposable incomes and they also may have more time to surf the Internet. This habit has almost translated itself into a hobby; wherein the online woman shopper browses for cheap deals and bargains while saving herself the time and effort of driving to an actual store.

In fact, among affluent women, the Internet serves as an indispensable and convenient platform to shop online. With a diverse range of products and services available and a convenient way to buy them, older women lead the race of Internet shoppers and perhaps will continue to do so.

Viewing it from yet another perspective, women are the primary shoppers when it comes to buying groceries and other commodities for the household and for the kids. The compulsive and impulsive behavioral pattern was perhaps intended by nature and when it comes to decision making (especially while shopping), women perhaps have a heightened success ratio as compared to men.

The ’shop till you drop’ attitude

Customarily, it was the man who earned and the woman who spent. With the internet and the women’s movement, shopping is still a woman’s job, albeit on a more modernized and virtual platform.

Online shopping is fun and can get truly addictive as consumers are exposed to a whole lot of paraphernalia from all over the globe. Women either indulge in impulsive shopping or shop to satiate their needs and it works like magic to lift their spirits every time. 

To read the rest of this article click here:

Once you have a product ready to sell online, you have to create the words and drive the traffic to make it happen. But, before you start marketing, you’ll need a sales page. Your sales page—even more than your product—will determine your success.

A great sales page with a mediocre product will far outsell a poor sales page with an excellent product.

Writing a sales page, then, is one of the most important steps of the process. It’s not hard but will take good planning and a lot of thought. Your sales page will not only need to grab your potential customer’s attention, it will have to make an honest case for your product and invite the reader to buy.

Most professional Internet marketers would agree that your headline is the most important part of your sales page.

Benefits sell, features tell. You’ll have to dig through your product and find a single, compelling benefit. Remember, you’re trying to find that one emotional benefit that will appeal to the buyer you’re trying to reach as quickly as possible.

Many newcomers make the mistake of trying to appeal to every visitor that comes to their site. If you try to appeal to everyone, you’ll end up with a vague, hype filled headline. You don’t need dramatic and worn out adjectives to create an effective headline.

Compare these examples: “Stop smoking in 30 days” versus “Throw your cigarettes out the window and kiss them goodbye forever”. The shorter, former, example does the job quickly without the hype.

Finally, frame your headline in quotes. Research has shown that putting a headline in quotes enhances credibility. Although this may not be as legitimate today, it’s become a standard convention. Not using it might make your headline seem like it’s missing something.

Once you’ve grabbed the reader’s attention with your headline, you now have one goal—to get the reader to buy.

Three more components of a great sales page can be read in whole here.