When you LOVE what you do but you also love cute little babies, sometimes you figure out how to combine the two!

This video is about never being too young or two old to have a voice through the power of the Internet and the coaching and support of top notch programs, education and people who care and know what they’re doing.

People like GutZy Woman and Wonderful Web Woman!

This is all about you having a voice…and LOTS of fun and grins!

Find out more by clicking on the link below:

http://www.tinyurl.com/wonderfulweb

ENJOY!

PS: To become a part of the GutZy Woman community click on:

http://www.gutzywomen.com

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I LOVE online video as a way to learn as well as to get to know people…

Real people and honest communication. It’s taking the internet by storm, so obviously there are alot of people who feel like I do.

It’s being used in so many diverse ways, my head explodes at times trying to keep up. But one way I’ve been testing is to capture “off the cuff” testimonials from the women who attend my workshops…ON VIDEO.

I upload them to YouTube, then to my GutZy Women website and my Virtual Clubhouse Community site. It’ll be interesting to get feedback from the women who were GutZy enough to talk into my Flip Camera as well as learn the reactions of the viewers who watch them. 

There’s really nothing new about video testimonials…internet marketers have been using them for years now…especially on their sales pages. But my point is, why aren’t more “regular” small business people using this strategy?

Some of the websites or blogs in my circle of influence have written testimonials, but very few are using this powerful sales tool. What’s the resistance?

Without YOUR input, here’s my best guess:

Isn’t it too expensive?

Hey, if I had to hire my professional video gal with Dreamteller to come from Pueblo to Colorado Springs at the end of my workshop to shoot and edit these, I most probably would question the financial investment based on it being a new, unproven marketing strategy (in my experience, anyway). I’d certainly want to justify the expense!

But what I LOVE about this kind of guerilla marketing is that I can now put it out on the web for FREE! Yes, it did take my time, and I had to learn how to do some basic editing as well as learn how to upload it to YouTube, but how much more powerful are these testimonials than the same ol’, same ol’?

It’s well known that we women buy based on the recommendation of others…especially those whom we get to know and trust. So doesn’t it makes sense?

Will they really give me a testimonial in front of a camera?

Some may balk at first, play shy or be embarrased, but if you make it fun, easy and not a big deal AND they truly like you and value what you offer, you’ll find very little resistance. If they are business people as well, you can explain the free exposure for them as well.

As YouTubers, we get used to seeing each other as we naturally appear most of the time. Think about how different that is compared to what we’ve become used to on TV and the Big Screen. We’re actually changing the power of the past to determine our perception of what is.

We’re starting to look forward to real messages from real people, which may lead to more trust, honesty and value. If nothing else, we get to know someone a bit better, what they do, what have to offer, what they’re like. Same thing with social networking.

It’s said we buy from the people we know and trust…

Is that true for you?

Isn’t it too complicated and technical?

Would  millions of people produce their own videos, put them up on tons of new video sharing sites if it was that hard? The new cameras and new softwares make it so easy! Sure, it may not be “professional quality” but the question is does it serve the purpose?

Click on the link below, take a look at the short video testimonials of real GutZy Women who attended my workshops and let me know what YOU think!

CLICK HERE TO CHECK THEM OUT!

(By the way, this social proof shows how important it is that you sign up for our workshops!:)

Personal Fundraising  Campaigns   

As  older  baby  boomer  board  members  get  more  and  more  disconnected  from  technology  it  is  important  to  explore  the  possibilities,  through  blogs  and  wikis,  of  how  nonprofits  can  use  social  media  to  support  their  work  and  help  disseminate  their  messages.   

Most  nonprofits  need  to  explore  all  the  facets  of  the  existing  Web  2.0  tools  in  order  to  use  and  adopt  them  for  raising  funds.  Recently  many  proactive  nonprofits  have  been  tinkering  with  how  to  mix  social  media  with  fundraising,  as  well  as  experimenting  with  personal  fundraising.   

I  read  about  a  woman  whom  less  than  a  year  ago,  launched  a  personal  fundraising  campaign  on  her  blog  using  a  Web  2.0  fundraising  tool  called  ¡°ChipIn  to  send  a  young  Cambodian woman  to  college  through  a  program  sponsored  by  a  nonprofit  called  the  Sharing  Foundation.  The  woman  was  able  to  raise  eight  hundred  dollars  for  a  year’s  tuition  and  on  campus  living  expenses,  in  less  than  two  weeks!   

Several  weeks  later,  she  experimented  with  an  organizational  approach  to  group  fundraising  working  with  a  team  of  twenty  Sharing  Foundation  board  members  and  volunteers  to  raise  $100,000  via a blog,  using  a  Charity  Badge.  She  was  successful.  It  was  quite  an  accomplishment,  given  that  the  organization  had  an  operating  budget  of  less  than  $400,000.    

Read the Conclusion of the article here:

The demographics of Internet usage, especially with reference to the sexes, have been subject to great speculation ever since the advent of the Internet. Do men and women use Internet the same way or differently? What do women think of the Internet? How do they negotiate this space and how they use it? What exactly is the Internet being used for by women? What are women’s hopes, dreams and fears about the Internet?

A million significant questions to which there are no easy answers, if only because of the constantly evolving dynamics between the sexes. Most studies on the way men and women use the Internet reveal that men are still first out of the blocks when it comes to trying out the newest innovations and latest technologies. They are also more demanding in their quest for Internet activities—logging on more often and spending more online when they do.

Closing the Gender Gap

Recent trends in internet usage however indicate that, although the percentage of women using the Internet still lags slightly behind the percentage of men, the gender gap is slowly closing. Women are steadily catching up in overall use of the Internet and they are framing their online experience with a greater emphasis on strengthening connections with other people. A recent Burst Media survey indicated that 66.1% of women claim their lives are likely to be disrupted if they had to do without Internet access for even one week.

The Internet as a tool for Communicating:

The demographics of Internet usage, especially with reference to the sexes, have been subject to great speculation ever since the advent of the Internet. Do men and women use Internet the same way or differently? What do women think of the Internet? How do they negotiate this space and how they use it? What exactly is the Internet being used for by women? What are women’s hopes, dreams and fears about the Internet?

Go here to discover the answers to the questions:

Email marketing is an integral part of a successful online promotional strategy. If you’ve ever bought a book from Amazon, a plane ticket on Expedia, or any other product online, you may have opted to receive updates on special offers or promotions.

This is successful email marketing. You’ve opted to receive updates from these companies. You’ve given them permission to send you an email at a later date. This is how successful email marketing starts—with you as a business getting permission to send someone an email.

Your primary email marketing tasks will be to send out important information about your business niche, encourage existing customers to make more purchases with promotional emails and attract new customers with giveaways.

There’s one caveat to this… 

Don’t make every email promotional even if you stated that in your terms and conditions. Why? Most people are hit with promotional only emails everyday. Make yourself stand out by GIVING SOMETHING AWAY first.

Depending on the size of your business, you should target emails at customers based on previous purchases. Many of the larger online businesses have been successful because they’re able to offer products that match customer interests. If your product is in a well-defined niche, you may not have to worry about matching broad interests.

Your email’s reply address and subject line are extremely important. That’s because you still have to get the message opened once it’s in the recipient’s inbox. Even though you’re not spamming, you still have to overcome spam’s stigma.

You’ll find more tips here.