How to Write a Sales Page

Once you have a product ready to sell online, you have to create the words and drive the traffic to make it happen. But, before you start marketing, you’ll need a sales page. Your sales page—even more than your product—will determine your success.

A great sales page with a mediocre product will far outsell a poor sales page with an excellent product.

Writing a sales page, then, is one of the most important steps of the process. It’s not hard but will take good planning and a lot of thought. Your sales page will not only need to grab your potential customer’s attention, it will have to make an honest case for your product and invite the reader to buy.

Most professional Internet marketers would agree that your headline is the most important part of your sales page.

Benefits sell, features tell. You’ll have to dig through your product and find a single, compelling benefit. Remember, you’re trying to find that one emotional benefit that will appeal to the buyer you’re trying to reach as quickly as possible.

Many newcomers make the mistake of trying to appeal to every visitor that comes to their site. If you try to appeal to everyone, you’ll end up with a vague, hype filled headline. You don’t need dramatic and worn out adjectives to create an effective headline.

Compare these examples: “Stop smoking in 30 days” versus “Throw your cigarettes out the window and kiss them goodbye forever”. The shorter, former, example does the job quickly without the hype.

Finally, frame your headline in quotes. Research has shown that putting a headline in quotes enhances credibility. Although this may not be as legitimate today, it’s become a standard convention. Not using it might make your headline seem like it’s missing something.

Once you’ve grabbed the reader’s attention with your headline, you now have one goal—to get the reader to buy.

Three more components of a great sales page can be read in whole here.