Debbie Ducic is JAZZED about Patti Serrano’s newest insight about what’s working for her in the online world as well as the physical world and she calls it ORGANIC MARKETING.

It’s The New Wave of Marketing your Business - The Natural Way.

If you are a small business person, you’ll LOVE learning from this GutZy Woman, which is why you won’t want to miss this FREE LIVE interview with Patti, AKA “Grandma”! (Grandma and the Geek is her latest UStream Live streaming broadcast on Sunday nights.)

It’s happening THIS WEDNESDAY, July 16th, 2008 at 7:30 PM MDT, 9:30 Eastern. You must REGISTER HERE for the details:

The GutZy Women International Mastermind Alliance Teleseminar - Webcast or “Simulcast” series started last week and will continue once a week with a different guest for the rest of the summer to enhance the visibility of what successful women are doing across the world.

These are Patti’s own words…

“In all my years of working in the surfing industry we adopted some of the same laws of nature to do business.

The ebb and flow of the tides and swells is a simple way of looking at the way you can create new business. The natural way to be out in the water surfing was to “share” or give up a wave knowing that the waves come in sets or 3 or 4 at a time. In each set there was always a bigger one than the others.

You could take the first or second wave of the set and have fun or you could share the set and wait for the “BIG ONE.” Such as it is in business today. People are sharing information on the internet through blogging and podcasting and becoming experts in their field. Through this sharing comes new business or “the big one.”

Also, organic marketing can come from the natural, back to the basic way meeting people and making friends. Meeting in smaller groups to get to know the person better helps the business relationship grow.

Many large mega churches are forming smaller groups with this theory in mind. A small business can set a goal to get out to a small event once a week and watch their business grow though this tried and true method.

Patti is a serial entrepreneur who has built more than a few successful small businesses as well as train others to follow her methods.

Come join us, Won’t you?

http://www.gutzywoman.com/PattiSerrano.html

Obviously it’s something that has to do with thin air, but what?

Take your best shot with this multiple choice quiz:

A. Spiritual gurus on a mountain summit manifesting cool things out of thin air?

B. Altitude sickness sufferers collectively test a new inhaler that works in the thin air of the mountains?

C. Experienced climbers gather to brainstorm ways to lessen the affects of thin air in order to reach the summit?

D. None of the above.

Trick question, actually, because it’s a bit of all three …

But before you continue reading the article, I would LOVE to hear YOUR first guess as to what is a Thin Air Summit? Come on, be creative! Could be fun.

In truth, The Thin Air Summit is the evolutionary outcome of an eclectic group of new media enthusiasts originally coming together to plan a “Podcamp.” But just as new technology and media morphs at the speed of light, so has the nature of this event , scheduled to happen in November 2008 in (drum roll please…) DENVER, COLORADO (Thin Air…get it?)

So what is a Podcamp? How is it different than a “New Media Conference”?A PodCamp is a usually a free “BarCamp-style” community UnConference (which just means an “unorganized conference,” shortened to the word UnConference.) for new media enthusiasts and professionals including bloggers, podcasters, YouTubers, social networkers, and ANYONE curious about new media.

A BarCamp is an ad-hoc gathering of people born from the desire of each to share and learn in an open environment. It is an intense event with discussions, demos and interaction from participants.

The first PodCamp was held September 8-10, 2006 in Boston, Massachusetts. They’re now being held regularly all over the world, so they’ve proven to be quite popular events.

PodCamps aren’t just about podcasting.(I know…this gets confusing, with alll these new terms, so bare with me).If you’re interested in blogging, social media, social networking, podcasting, video on the net, audio, or you’re just curious about new media and how you can use it in YOUR endeavors, you definately want get involved.

If you’re eyes glazed over when you read those terms, it’s OK, you aren’t alone. 

You just haven’t read up on some of my other articles or watched my videos yet. It’s all there in short and simple, easy to understand articles. Hey, It’s important to your future success, especially if you run a  business or compete for donation dollars.

Then when you feel a bit more confident and don’t want to sit on the sidelines any more, please join in.

When Patti Serrano invited me to join her in crashing the Denver party and after a couple of “meetups” I’ve met some very “media savvy” men and women who will become incredible resources for me, as well as those I serve.

OK, so what makes the Thin Air Summit different than a Podcamp is that it has morphed into a “real conference” as opposed to an “Unconference” (an “unplanned” conference is now been shortened to the word: Unconference).

In other words , it IS an organized event  which will include experts in their fields to give primarily EDUCATIONAL presentations divided up into 3 different tracks: text, audio and video . The individual sessions will provide practical information relevant to creating better content in that particular medium.

They’re also planning some panel discussions. The panels will bring all three tracks together and be focused on new media topics that are relevant to all - both the practical, such as monetization, and the philosophical, such as “What is New Media and Why is it Important”.

So what’s in it for GutZy Women (or Brave Men ) like you?

Many of you might experience a fear or frustration when it comes to technology and multimedia marketing. The first step to getting over it is education. The next step is taking what you have learned and implementing it.

Sometimes, we need a little handholding, mentoring, inspiration and support in actually taking the action necessary to move forward.

The Thin Air Summit will be an UNBELIEVABLY VALUABLE place to be to learn, be inspired, connect, ask for help and the price is definitely right…LIKE FREE?

If the organizers hear from you powerful women and Enlightened Men out there who believe it’s important to include a greatly diverse bunch of qualified presenters, If you DO feel that way, there just might be a good showing of well qualified women speakers on stage at the event.

So forget all those expensive, overdone conferences that make your cash vanish into Thin Air! Rise to the Summit challenge. Don’t be afraid to step out of your comfort zone even if you feel it’s going to be too “techie” for you.

Events like this are a great opportunity to network with people who can teach you, mentor you and learn from you as well. As a matter of fact, the organizers are now in the process of looking for great presenters. Maybe you’re one?

^{In the mean time, what’s  your version of what the Thin Air Summit could be? Let’s hear your ideas in the comments down below… (Let’s keep it clean, OK?)}

Free Giveaways or Bonus Gifts (”ethical bribes”, as Alex Mandossian would call them) are almost a necessity these days for anyone looking to increase the number of people (prospective customers, donors, customers, clients) to opt in to their lists.

Everyone likes getting stuff for free if they perceive some value in it. Free is such a powerful force in innovation, especially online.

One innovation that sprung from the idea of individual “gifts” is “giveaway events” and they have now taken the internet by storm.

What is a Giveaway Event?

When several to hundreds of people or entities contribute products or services as free gifts for other people who visit a website that might be promoting a product launch, a new service, a particular promotion, then it’s considered a giveaway event.  

For people to receive each giveaway item, they must subscribe to the contributor’s mailing list. Done correctly and depending on the quality or perceived value of the gifts they offer, the contributors can build their lists exponentially in a much faster period of time than if they were to do it on their own.

That’s why Giveaway Events are such a GREAT idea for those just starting out!

Although giveaway events greatly benefit “newbies”, ANYONE can benefit from them, all the way up to multibillion dollar corporations or international non-profits.

Each contributor agrees to send traffic to the event website site so every contributor benefits from the mailing list of each other contributors (also known as Joint Venture Partners or JV Partners). The gifts you give can either be your own product or service or it can be a gift you own the rights to give away for free.

The event organizers send you instructions and promotion materials such as sample email messages, endorsement letters and sponsored ads to use in endorsing this give away event to your subscribers who are already subscribed to your mailing list. Again, if your list is small, you can always team up with a colleague or a mastermind group of people you like and trust and present a united front…VERY POWERFUL!

That’s exactly what I did when I received an email from Chet Holmes International informing me of their MASSIVE Giveaway Event that kicks off TOMORROW, June 4th

After experiencing first-hand the power of their big event last year, I knew I’d be crazy not to take part once again. As I thought about whom I could partner with, it occurred to me that this event would tie in nicely with my 2008 goal of raising the visibility of women, their businesses, products, services or causes on the Internet.

So I put out a call for women who were interested in joining me and it’s an AMAZING group of women from all over the world who are movers and shakers who have INCREDIBLE gifts to give!

We’re calling it the GutZy Women International Mastermind Alliance and we invite you to take part in this EVE-olution by checking out the Event website. It will fill you in on all the details.

CLICK HERE to read the rest of the article & follow the rest of the story:

Debbie Ducic of www.GutZyWomen.com interviews Sandra Yancey, founder & CEO of eWomenNetwork along with special guests, Mary Pearsall, Executive Managing Director of the Colorado Springs Branch and Alecia Huck of Maverick And Company.

In part one of this video series, Sandra talks about what eWomenNetwork does to help business women think BIG as they build their businesses by networking with successful women who are willing to share their knowledge and connections.

Gutzy Woman’s purpose for this video series is to get the word out about the eWomenNetwork’s Annual Conference and Business Expo that fills the Hyatt in downtown Dallas with close to three thousand business women every summer.

If you are a woman and own your own business, this conference is the ultimate networking event!

The interview has been broken up into shorter segments for your convenience, since time is what we women have the least of. However, we suggest that you watch and listen to the whole series at www.gutzywoman.com

Promote your events.

Facebook is a great place to promote your organization’s events. Simply create the event, add pictures, and invite your contacts to join. In addition to groups, you can post details of events in your profile so people can RSVP. You also have the option to leave the event open to people in your network or open for everyone.

Promote your blog or newsletter.

Facebook also helps you to promote your blog or newsletter. This feature allows you to share information beyond what’s in your profile in two ways. You can either post a note on your page or import your external blog. It is a nice way to communicate with your constituents and update them on your organization.

You can also integrate an RSS feed into your blog with notes. When you post it, the note is displayed in your profile and every one of your “friends” is notified and other members can add
comments.

Keep in touch with your members.

Facebook has a feature called “News Feed” that allows you to see all kinds of activity within your network. It’s very similar to an RSS feed, in that when you log in to Facebook you mmediately receive an update of all of the actions your contacts have taken. And if someone posted a new photo album or RSVP’d to an event, you’ll be notified right away.

Maintain some privacy: CliCK Here to read the end of the article: