NonProfits, Fundraising & Web 2.0 Technology
The NEW FACE of “Do Gooders”:
One of my fellow Next Internet Millionaire contestants, Jason Marshall, is getting ready to do an online fundraising for his student, who is confined to a wheelchair, in order to buy a wheelchair accessible van to drive him around. He is doing this by holding a product launch where many internet marketers are donating the products to be sold and promoting to their lists. (You’ll hear about the details soon as I’ve agreed to help.)
Another woman I met, Joanie Winberg, has just launched a membership community site for women going through divorce. As one of her “Panel of Experts”, I agreed to be a resource for women on her site who may need some direction in building in some income from internet marketing to help them not only survive, but thrive!
On April 5th, GutZy Women will be holding a special educational event specifically to share valuable pointers with women artists on how to better market and sell their art or artistic services. The event is in conjunction with SWAN Day (Support Women Artists Now) a grassroots effort that is being coordinated by The Fund for Women Artists through its websites. This Nonprofit has provided me with a national website and promotional tools already in place so that we can co-promote, me to my list and them to the world.
Hayley Solich from Australia, a gal I met through the “Virtual GutZy Women Clubhouse“, just launched her Women Can International, Inc. As I have been asked to be featured in her next newsletter, GutZy Women LLC will gain the attention of other women who are passionate about helping us all be the best we can be as we offer our gifts and talents to the world. We in turn will reciprocate…probably by holding a teleseminar interview with Hayley.
These are just a few real, close to home examples of how this new way of “cause marketing” is being created by possibility thinkers online.
This really got me thinking…
WHAT ARE THE STATS?
In the spirit of community service inspired by the many dedicated non-profit working women (and enlightened men) that I interact with every day, I’d take a look at the use of web 2.0 technologies, blogging and other social media by non-profit groups.
I used the study titled “Blogging for Donor’s Hearts” done by the University of Massachusetts in my research for this article that analyzed social media use in the largest charities in the United States.
The study determined that only thirty four percent of the ”Forbes 200″ (68 charities) have blogs or use web 2.0 technologies in their marketing.














