Debbie Ducic is JAZZED about Patti Serrano’s newest insight about what’s working for her in the online world as well as the physical world and she calls it ORGANIC MARKETING.

It’s The New Wave of Marketing your Business - The Natural Way.

If you are a small business person, you’ll LOVE learning from this GutZy Woman, which is why you won’t want to miss this FREE LIVE interview with Patti, AKA “Grandma”! (Grandma and the Geek is her latest UStream Live streaming broadcast on Sunday nights.)

It’s happening THIS WEDNESDAY, July 16th, 2008 at 7:30 PM MDT, 9:30 Eastern. You must REGISTER HERE for the details:

The GutZy Women International Mastermind Alliance Teleseminar - Webcast or “Simulcast” series started last week and will continue once a week with a different guest for the rest of the summer to enhance the visibility of what successful women are doing across the world.

These are Patti’s own words…

“In all my years of working in the surfing industry we adopted some of the same laws of nature to do business.

The ebb and flow of the tides and swells is a simple way of looking at the way you can create new business. The natural way to be out in the water surfing was to “share” or give up a wave knowing that the waves come in sets or 3 or 4 at a time. In each set there was always a bigger one than the others.

You could take the first or second wave of the set and have fun or you could share the set and wait for the “BIG ONE.” Such as it is in business today. People are sharing information on the internet through blogging and podcasting and becoming experts in their field. Through this sharing comes new business or “the big one.”

Also, organic marketing can come from the natural, back to the basic way meeting people and making friends. Meeting in smaller groups to get to know the person better helps the business relationship grow.

Many large mega churches are forming smaller groups with this theory in mind. A small business can set a goal to get out to a small event once a week and watch their business grow though this tried and true method.

Patti is a serial entrepreneur who has built more than a few successful small businesses as well as train others to follow her methods.

Come join us, Won’t you?

http://www.gutzywoman.com/PattiSerrano.html

Are you letting the weight of the world drag you down?

A few weeks ago I was feeling crushed by the weight of the world, with all the natural disasters, the recession, violence against women around the world, the number of our young men and women being killed and traumatized by the war and on, and on…UGH! It was really getting to me and I let it affect the way I thought about my life, my family and my business.  My family, whom I love dearly, were getting on my nerves and taking up my time in a way that I was resentful. I wasn’t going into my office because I didn’t want to leave my house. My girlfriends, who were always asking me to do things with them, were now too busy with their own lives. Money and clients seemed to just disappear.  

“HMMM….WHAT IS GOING ON???”…This is NOT ME! I’m NOT like that normally and have had very few bouts of depression throughout my life, so I had to step back and wonder why I was often on the verge of tears.  My poor mentor had to put up with tears and nose blowing for a couple of hours at the local coffee shop one morning in front of all these people and I had NO INTENTION of even mentioning what had been going on in my head, but when he asked me how things were, my emotions took over and I couldn’t stop myself, for the life of me! 

It was embarrassing and yet obviously it was something I needed to get out of my system. I felt better immediately, listened to some very sage advice and continued to re-examine my perception of life, the happenings in the world and the direction of business.  Funny thing is I talked to more than a few friends and colleagues who were going through something similar, to different degrees.  

Now, I know this is a personal issue, so why I am writing about this here?

In this blog and on my GutZy Women Website, I’ve always tried to focus on delivering valuable information for YOUR benefit. The majority of the articles and videos I’ve published have been to educate, illuminate, inspire and motivate YOU to leverage the power of technology and Multi Media to expand your reach, whether for business, personal or benevolent purposes. 

But now I feel drawn to take it a step further and use my knowledge, skills and passion not just for business purposes, but to seek out those who are using a more holistic approach to how we can serve each other and the world and align myself and GutZy Women LLC with those who are proactively seeking positive solutions and taking action to impact positive change. 

So one “ah-ha” that came to mind through this process is that I wonder if what I’ve been publishing, teaching and offering is actually accomplishing that which I intended. Another question in my mind is that since the vision of GutZy Women is HUGE and has so many facets, is it time now to add another piece of the vision?

The first question can only be answered by YOU and I would LOVE your feedback. Call, write or comment below:

The second question, although open for discussion, must pretty much be decided by me and the universe. Come back tomorrow to see what I decided and how YOU can benefit!

LOVE

Deb Ducic

PS: The third question is…How is the state of the world affecting you? How are you handling it?

As of July 1, 2006, males outnumbered females through age 41. Starting at 42, women outnumbered men. At 85 and older, there were more than twice as many women as men.

$61,081 is the median earnings of women working in computer and mathematical jobs, the highest for women among the 22 major occupational groups.

5.6 million was the Number of stay-at-home mothers nationwide in 2006, up from 4.6 million a decade earlier.

84% is the proportion of women with computers in the home in 2003 who made use of that computer, 2 percentage points higher than the corresponding proportion for men. This reverses the computer use gender gap exhibited during the 1980s and 1990s.

American internet users have embraced online shopping because they say it’s convenient and a time-saver.

Two-thirds (66%) of online Americans say they have purchased a product online, such as a book, toy, music, or clothing. Attitudes and perceptions play a key role in whether online users choose to purchase products online… 

**78% of internet users either agree (53%) or agree strongly (25%) with the proposition that shopping online is convenient for them.          

**68% of internet users either agree (47%) or agree strongly (21%) with the notion that online shopping saves them time.

At the same time, most online Americans have high levels of concern about sending personal or credit card information over the internet.

While the number of e-shoppers continues to grow, there is still widespread concern in the internet population about the safety of financial and personal data online.

Read this article in its’ entirety with more interesting statistics here:

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Maybe things don’t come so fast and easy to us “Grannies” when it comes to the technical parts of making things happen with all this Web 2.0 stuff. We need some hand holding for sure. When I got started online, there weren’t many women outthere willing or able to teach and mentor. So naturally, I learned from men, most ofthem under the age of 40. Not that there is anything wrong with that, but since us “Grannies” are already intimidated by computers and technology, these guys tended to make us feel even worse about our ability to grasp and carry out the essential actions needed to be successful in this new online world. Every now and then we lucked out and found a guy who would be patient with us and walk us through.  

For those unique individuals we are forever grateful! 

Because once we started catching on, the ripple effect is now taking hold with a vengeance! Not only are we “Grannies” coming out of the virtual woodworks, but we’re teaching and training others like mad! Baby boomer women, as well as their Mom’s, are now gaining the confidence and skills they need to at least enjoy all that this virtual world has to offer!  Some are even discovering how to benefit financially, personally, or spiritually from all the new Web 2.0 capabilities as well as the proliferation of all the new “fast and easy” software.

A FEW EXAMPLES OF LEADING GRANNIES:

For example, my friend and mentor, Patti Serrano, AKA “La Gringa”, “Call Your Grandma”, “Patti–with-an-i” and Entrepreneur Club Founder, started out her online journey podcasting because of her previous experience in and love of radio. That led her to blogging, live video broadcasting and twittering like a madwoman.  

Here is an over 60 woman who started out teaching more traditional guerilla marketing and live networking strategies of business building, public speaking, etc. Now you can find her at a local internet café and on the phone walking women step by step through the process of setting up their own blogs and podcasts!  Now Patti’s bringing in other trainers to cover all aspects of business building in events such as All Day Think Tanks  (First is in Colorado Springs this weekend!) and Seminars at Sea, both of which I will be participating in as the Internet Marketing Coach.

Talk about a mover and a shaker!

She has had to overcome walls of resistance, hours of research and learning, and hundreds of hours of actual practice, but she now she’s an inspiration to young and old alike!  

Another example is a woman who found me through social networking: “Techno Granny” is her online handle. Joanne Quinn-Smith is owner of Dreamweaver Marketing Associates, as well as President of National Association of Women Business Owners, Greater Pittsburgh Chapter. She also hosts several talk casts, including “Positively Pittsburgh Live”, “Techno Granny” and “Professionals with Impact.” The Techno Granny Show was initiated to bring baby boomers and beyond up to snuff with 21st Century technology. Now Techno Granny is committed to providing technology information from developers and users and tries to translate it always in simple to understand terms. She’s having a great impact on women in the business world by encouraging them to join her on her technology journey.

Grannies Unite!

By working together, co-promoting, and networking to spread the word and lead the way, the beauty and necessity of communication technology in facilitating small business success, creative outlets and support systems, becomes more apparent to the “resistant” generations and we are excited to see the fruits of our labor multiplying at a faster rate, which for “Grannies” like us “tickle us pink”! We would LOVE to discover the older women YOU KNOW who are leading the way as well, so you’re invited and encouraged to join in. Your input and feedback can be written in the comment section below or you can call us or write us an email.

After all we can always use a few more GutZy Women!   

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